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Still Making Strides For the Senior Market 
Website Now Has Over 120,000 Age-Related Discounts

ALBUQUERQUE, N.M., September 01, 2002  
In April 2001, Albuquerque-based announced the launch of its website,

Since its inception, has generated over 30 million hits, attracted over 1,000,000 unique visitors, enlisted over 90,000 newsletter subscribers, and located over 120,000 discounts. For a small business with limited marketing and advertising resources, has seen remarkable acceptance—in both statistical numbers and user responses. set out to provide the online senior community with a complete and accurate listing of all age-related discounts in the United States. It was the first senior-oriented web site to compile a database of discounts for people age 50 and over.  

Access to the site remains free to the public—just one of the factors that has helped maintain its position as a leading online destination for the senior market.  

The site’s design has undergone some technical and aesthetic improvements, but its basic structure and purpose remain the same: Visitors to type in a city, state, or zip code, and choose from a list of business categories to begin searching for discounts.  

Each discount listed features the discount information, phone number, address, and web address of the business. One can search for discounts in their hometown or their next vacation destination. 

The user may click on an individual listing to gain access to these details or to go directly to the business’ web site to make reservations or purchases. By clicking on the map icon, visitors can get maps to the locations at three different zoom levels. “The site was designed with seniors in mind,” says Brown, “so we’ve made it simple to search for discounts and to add the many new discounts that our users have contributed.” 

In the spirit of old-fashioned reliability, has made sure one thing hasn’t changed over the past year and a half—its original mission. “We continue to dedicate ourselves to informing the senior public of the discounts they richly deserve,” says Doug Brown,’s Chairman and founder.  

Brown, who had a 30-year career in the financial world before starting his own company, came up with the idea for when he went to see a movie and realized that he suddenly qualified for a discounted ticket price. When he began to investigate other discounts that his senior status might earn him, he discovered that there was no single comprehensive directory offering such information. has since filled that void. Discounts in the following business categories are currently available on the website: airlines; auto services; car rentals; cruises; trains/buses/ferries; retail; online retail; Internet and the web; medical/pharmacy; health and nutrition; travel agencies; public transportation; hotels/lodging; restaurants; cellular services; entertainment; movie theatres; museums; national parks; sports and recreation; golf and golf courses; ski areas; and local services/other.   

In addition to the thousands of discounts it currently lists, the staff of is adding new ones daily. The interactive nature of the site allows users to add discounts that are not currently listed (after verification by our staff). hasn’t settled for merely finding existing deals, it has had a hand in initiating new ones. The company’s popularity—not to mention the persistence of its user base—has spawned additional senior discounts around the country, from local bistros to national chains, such as cookie conglomerate Mrs. Fields.  

In its quest to unite the senior and business communities in a mutually beneficial relationship while increasing awareness of the senior population in the online world, has recently joined forces with the American Prescription Plan to create its own SeniorDiscounts Prescription Plan. 

The website now offers savings of up to 65% on many name brand drugs—and on all generic brands—for a simple, one-time membership fee of $15.95. Membership cards may be obtained online, over the phone, by fax, or via U.S. Mail.  

“A marketer estimated the site would get 100,000 visitors in its first month, but that happened in the first week.”
-         The Wall Street Journal, April 22, 2001.


“A new online guide,, has expanded from 25,000 listings of travel and other deals to more than 115,000 since its launch last year…”
-         LA Times, The, August 25, 2002


“The easy-to-use site allows users to search by city and state.”
 Times Leader, The (Wilkes Barre, PA). October 15, 2001.

 Media Contact:  
Ryan Kious





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