Canadian Pharmacies Online
For Top Canadian Online Pharmacies, seniors provide 54% of traffic; Sixteen of the 50 Most Popular Pharmacy Sites Are Canadian and Mexican Based
NEW YORK--(BUSINESS WIRE)--Sept. 20, 2004-- Among the top 25 pharmacy sites with the highest percentage of users age 55 and older, 12 are foreign based, usually Canadian Pharmacies and Mexican Pharmacies
U.S. seniors are fighting an increasingly difficult battle in their quest for affordable prescription drugs, and new Hitwise data indicate their search is spreading to neighboring countries via the Web.
According to Hitwise, the world's leading online competitive Intelligence service, the foreign sites with the highest percentage of their U.S. visitors stemming from this older demographic are Canadian based: Canada Drugs (www.canadadrugs.com) at 53 percent; Med Center Store (www.medcenterstore.com) at 44 percent; and Doctor Solve (www.doctorsolve.com) at 42 percent. (Data period: week ending Sept. 11, 2004)
"The latest online data bolster reports about the growing demand among seniors for lower drug prices," said Bill Tancer, vice president of research, Hitwise. "We've been hearing about seniors obtaining prescriptions via foreign mail-order, as well actually traveling thousands of miles to Canada or Mexico to purchase them. While there is growing controversy around this trend, the latest Hitwise data show that the Internet is increasingly augmenting these more conventional methods."
While seniors are heavily driven to foreign sites, at 37 percent they also are the dominant demographic to visit the entire pharmacy category. The 55+ age bracket is more than twice as likely as all others to visit pharmacy sites. This helps explain why sixteen of the 50 most popular pharmacy sites among all U.S. Internet users are foreign based. Five of those sixteen include: Canada Pharmacy (www.canadapharmacy.com); Mexican Pharmacies Online (www.pmeds.com); MyRxForLess (www.myrxforless.com); Canada Drugs (www.canadadrugs.com); and RxNorth (www.rxnorth.com).
Top 25 Pharmacy Sites For Seniors
Pharmacy Sites - Ranked By Highest % of Visitors Age 55+
Data Period: Week Ending Sept. 11, 2004