Building a Quality
Website
Building a quality website doesn't
just happen. It's a choice and either an expensive one or a
time consuming one. When you have piece of collateral
material like a website, and this is potentially your only contact
with someone, it must present your company completely,
effectively, and with enough character to make you stand out in
the crowd. Nothing is so sad as a company website that gets
visitors but does not refer any leads... ever!
Consider a website as you would
any other piece of advertising collateral.
Only with this one, people can find it and it costs you no
more for 1000 people to see it than it costs you if only one
person sees it. People
can find you without you even knowing it.
Your website may be the only impression that a prospective
client has of your and your company.
The question then becomes what do you want people to see
when they come to your site?
If your site won’t at least
match the quality of your competitor’s sites, you may as well
not go through the trouble and the expense.
When deciding what to invest in your website, ask yourself
what you want people to think of your company when you aren’t
there to make a good impression.
Your
website, like your business brochure can vary significantly in
quality. You could
produce a grayscale printout brochure from your ink-jet printer
onto cheap copy paper. But
if you wouldn’t hand out a piece of junk brochure, don’t do it
with your website.
