"cheap" website - A common excuse regarding development
websites is that "I will just build this cheap website,
and if it works out, I will be happy to invest some real money
into it." This
concept of testing the waters might work well with deciding to do
a trial run on a few new products for a store.
But when it comes to marketing your business, you either
succeed or you fail.
websites look cheap and they suggest to your prospective client
(who has never met you) that quality is of little value to you,
that you are willing to take shortcuts, that you are a business
amateur, or that you simply don't care about your own
business. How would they know any different? Your
website is your first impression and if that is negative, it will
probably be your only impression.
doesn't mean that you have to spend thousands of dollars on a
website. You can probably find college students who can do a
decent job for a few hundred much needed dollars. But you
are going to have to take control of the project and especially
the content. Double check spelling, grammar, and that
everything is written the way you want it to be seen.
2) Being too
close to the project - People
will often take freebie website building from friends or relatives
and therefore, must accept what they are given.
Or after putting in exceptional hours in the learning
process, decide that the website is “good enough”.
This is obviously not what you want to base your business on.
You have to
remain objective and look at it as a potential customer would see
your site, not as a brother or a mother of the developer would see
it. Like the
brochures that you develop to hand to people, you want your site
to reflect what it is that you would make them feel if you were
3) Not doing
your shopping - You want
to learn about your competition, what they are doing, what kind of
look and feel they have to their sites, and what might be expected
from you as a member of the industry.
It is important
to look at those competitors that have been around a long time and
are very successful. It took time for them to learn what works and what doesn’t.
You can often pick up
on points in common that must obviously work because all the big
guys are doing it.
if all your industry has a particular general look and feel,
though you want to be distinctive, you don’t want to stray so
far from those characteristic elements that you don’t look like
you belong. Emulate
but do not duplicate competitors. You want to take what works, but you also want to be
distinctive, and just a tad bit better than they are.
Getting too creative - It is great to have a distinctive
site, one that people will remember, and one that leaves a quality
impression. But as with all things, "being
different" can be overdone.
your navigation structure simple and uniform throughout the
site. There's no value in switching menus from one side of
the page to the other or top to bottom, or sticking them somewhere
in the middle of the page. Nobody wants to have to look for
your menu, squint to see 8 pt gray text, or have doodads flying in
front of them and popping up all over the place. It is
frustrating and annoying.
Trying to force things - There are many new tricks out
there that attempt to make sure that your message is loud and
clear and/or to prevent the viewer from seeing certain other
sites. These may sound cute, but if you clear their back
button so they cannot leave your site, it's not going to make them
call, but it will make them mad.