Be a public relations expert
Public
relations isn’t something that just happens, it’s
something that you do. Public
relation specialists have spent their lives learning the ins
and outs of the process and most are still learning every day.
Networking is
part of public relations, but don’t let it stop there.
How much value would you find in having your name and
company mentioned in a local newspaper as being a local expert in
senior home care or assisted living? Those who have experienced this will generally tell you that
the response is temporary, but it is phenomenal and it often leads
to other things that will also promote you as the expert in this
area.
Here's a public relations secret
that only a few will take advantage of and then the opportunities
will be gone. There is tremendous growth in the area of
senior services and many experts are needed, especially at local
levels. New stories are coming up every day and media
departments want people to call on. Once they have them,
they don't need any more. If you are one of the first ones
to become the media darling, the love affair that they have with
you will propel you to serious greatness as a local expert in your
field.
Public relations and the media
When you have
time on your hands, get in contact with local radio, television,
and newspaper reporters that you have noted to periodically do
stories in your field. In
most cases, these reporters find themselves searching for quotes,
opinions, and even full-fledged stories.
Becoming a public
relations expert with these folks doesn’t happen overnight
either. They have to
get to know you, trust you, and know that there is significant
value in what you have to offer.
This takes time and it also takes an understanding that
they aren’t interested in doing a story about YOU or your
company. They want an
informational source that they can go to and only THEN are they
willing to mention you and your company as background and an
authority source for what they are currently writing on.
Stories about
senior issues are making headlines every day, both on a national
and on a local level. A
public relations expert owns their own value because they are the
recognized go-to person. But
then this public relations value can will then automatically
attach itself to your company.
Taking
the public relations aspect to a completely different level,
become an expert writer in your field.
Without doubt, it will take many attempts to crack the egg
the first time and maybe even the next few times.
The more you push this public relations button, the more
you will be recognized as the expert and in time, they will be
contacting you and perhaps even paying your for your writing
services.
