Getting A Press
"press release" is obviously the final thing you need to
do and can be the most frustrating. Publishing the press release can be done yourself or
it can be hired out. The
do-it-yourself method means many hours of hard work and using a
bit of common sense with regard to who you send it to.
we receive many press releases each day and to date, have
not published a single one. Most
of the press releases that we see are just plain silly and for
those that are not, we simply donít have the venue or desire to
do so. The same is
true with many organizations, yet the fact that there are no press
releases simply doesnít seem to matter to some people.
the situation, you can distribute your press release
through a wide variety of mediums including websites, newspaper,
radio, and if you are lucky, television.
As the list order in the last sentence would indicate,
there is however, a significant decrease in the likelihood that
your press release would be read much less acted upon.
A nice trick to
getting your press release to go further is to do something
phenomenal past your business experience.
Give something away to a charity, organize a fundraiser for
something, or be the spokesperson who leapt to the front to take
on a bad situation. A
simple mention of what you do or making your business front the
point of contact here is a perfect way of doing the good thing and
getting honorable mention of your business name.
If you quote
someone or mention another business name in your press release,
get permission first. Quoting
someone without their permission can get you in some trouble and
can often lead to your press release being pulled.
contact everyone or send out your press release as a spam.
This is very bad taste and will likely get your email
address blocked and a nice complaint made to your ISP.
Know who you are sending to and send it in the format they
ask for. Some want
their press releases sent via email, others want them faxed, while
others prefer the U.S. Mail.
Press release format
Only do your
press release in text format.
Never use anything like HTML or any other markup languages.
Since your press release will generally be received as
text, if you compose it in any other format, it will probably look
odd and it will almost certainly be unceremoniously dumped.
your press release online. Do
it with a word processor application to test for grammar,
punctuation, and spelling and then submit the final product.
Press releases that are contrived online in a form box
often have many errors and they look like you havenít taken any
time to do it correctly.
include your email address in the press release. Doing so can make your email address subject to being picked
up by spammers surfing the Internet.
Always give your domain name and be sure to include the
http://www in the address. Otherwise, the places that publish you might never pick up
Here are some popular press