Editors Note:
You are considering writing a newsletter! Great! This
is a phenomenal step to take in keeping in contact with your
clients and potential clients.
Writing a newsletter
may seem easy upon first thought. However, developing your
newsletter structure will help you as you actually sit down to
write. Writing a newsletter isn't as easy as simply
expressing your thoughts. Newsletters must be engaging
and/or even addictive.
Write A Better Newsletter!
by: BB Lee
You've decided to write your very
own Newsletter to promote your business, communicate with
your customers, or just for FUN.
You've read hundreds of
"newsletters". You've also noticed many of these
newsletters lack original material. They are identical in format
and/or article content!
Don't Fall Into That Easy Trap!
The following tips will help the
new newsletter writer/ publisher create a better newsletter.
Know Who You Are Writing Your
Newsletter For
This sounds simple enough, you
must know your readers. What are their demographics. Are they
male, female, young, old, middle income, high income, getting by,
just starting out, looking for business opportunities, looking for
work at home jobs, stay at home moms, business women or men. Learn
to select the articles that reflect your readers interest.
Establish A Newsletter
Publishing Schedule
Professionals publish on a
regular basis. Make that your goal!
A regular publishing schedule
will also assist you when you accept articles from writers. The
contributors will have an idea when to submit articles. And this
will also assist in scheduling your ads. You will know how to
schedule ads, knowing what issue they will appear in, according to
your publishing schedule.
Stick To Your Newsletter Plan
Like Glue
If you plan your issues the 1'st
of every month stick to it. Don't publish erratically. You will
lose readers or they may forget they subscribed to your newsletter
because of your irregular publishing schedule.
Proofread
Proofreading is very critical to
the publishing process. Every publisher must proofread the
newsletter before it is sent out. Take the time to correct any
spelling or grammar errors. This will improve the quality of your
publication. Run your spell check program and then go over the
text with your own eyes looking for common errors the program may
have ignored like substituting two for too, or their for they're.
Experiment With Style
Change your format. Add different
types of articles. Ask readers to send in their questions or
opinions. Have surveys. Trivia bits, breaking news, quotes, even
your favorite jokes. The change in format will keep readers
interested while improving your writing skills in various formats.
Research Before You Write Your
Newsletter
Research your articles online.
Add interesting links to more relevant information. Links to
another free resource, software, interesting downloads, are always
welcomed.
Invite New Writers To Your
Newsletter
Writing a newsletter is
overwhelming to most new publishers. Seek help from writers
online. Ask your readers or writers to contribute to the
newsletter. Offer a resource box in your newsletter to all
contributors as compensation.
This will prompt queries from
many writers. And of course you can easily download articles from
many article directories online.
Follow
the tips in this article to make your newsletter stand out above
all the rest!
