Join Network Groups
Online network groups are
springing up all over the place and there are some incredible
business advantages. Joyce Bottoms says that through online networks, she’s
picked up about 60 home care clients in the last two years.
She's not alone. Though some businesses do not naturally
lend themselves to marketing through network groups, those in the
service industry often do.
People have problems, they need
to talk to others to understand them or have answers, and they
find this online through community groups. Other networks of
business professionals also form online and if you are part of
one, you might be amazed at the source of some of your referrals.
Online network groups have
generally gravitated away from “chat rooms” and more towards
professional Bulletin Board Systems (BBS) where you can join,
develop and participate in threaded discussions, and share
resources and knowledge.
Being in a network group however,
doesn't mean that everyone passes business your way and all you
have to do is be there and collect the rewards. Network
groups only work when everyone works together. If you aren't
seeing business come your way, ask yourself if you are promoting
others and passing work their way. If you aren't, then don't
expect the same favor in return.
Several great network groups to consider
would include:
Ryze ryze.com
MarketingProfs Know-How Exchange
marketingprofs.com/ea/index.asp
Ecademy – ecademy.com
Network
groups are also evolving to meet offline as well. With Ryze, almost every reasonably decent size city will have
local get-togethers where you can meet people and again, increase
your sphere of influence.
