Note: Those of us in
the marketing trade hear it all the time, “I need a good
effective way of marketing my service, but it has to be free or
cheap.” You need to
market your business, but when you are low on customers or you
have simply outdone your budget, business owners look for
marketing on the cheap.
without money can be hard, but there are ways that it can be done
if you are inventive and willing to put in the time and
3 Strategies to Market Your
Business Even When There’s No Money
Many small and home-based
businesses know they need to market and yet, have little or no
money to do so. Sadly, many use this as a reason not to market.
Even on a limited budget you can promote and gain visibility for
you and your business.
The following three strategies
have proven extremely effective for countless businesses as they
can for you.
1. Press Releases – Very
effective and they offer a great deal of credibility when
published. You must have a well written release that is pertinent
to the media source you are sending it to. You can distribute
press releases both online and off.
A quick Internet search under
media resources in your city will bring up radio, television,
newspapers and magazines in your area. To find online resources do
a search under “free online press release distribution.”
Numerous listings will come up. Be sure to utilize the free
services when on a limited budget.
There are services you can pay
for if you are so inclined. Two excellent resources for both free
and paid are www.prweb.com
Prior to writing a press release,
determine the following:
is your target market?
is your target media?
is the contact person at the media outlet?
is the timeframe for submission?
you have an attention-grabbing headline?
you know the who, what, when, where, why, how?
you have good quotes, research and technical date if
Articles - Writing articles is a great way to gain recognition as
an expert in your field or specific industry. By providing
practical information, you can reach targeted audiences. This can
create exciting opportunities for you and your business.
you write about should be something you are knowledgeable on and
your information is factual. Incorrect or untrue information can
come back to haunt you.
I read an article by someone claiming to be an Internet marketing
expert. Their article was about gaining visibility on the Net. To
find out how much visibility this so called expert has I did a
name search on the author. The “expert” author had only 10
postings under his name. Not very impressive when other experts
have thousands of listings. The author immediately lost
Presentations – One of the most incredibly effective ways to
market your product or service is to offer a complimentary
information seminar. When you provide great information that is of
interest to your market you have become a resource before you are
positioning yourself as a resource you are marketing in a very
a presentation can be virtually expense free. You can offer to do
a presentation at a staff meeting for a client. Many large
companies have brown bag lunch speaking opportunities.
can host a meeting open to the public at your local library. Be
sure to send press releases to the local media when you are
offering a presentation open to the public.
associations, including your local Chamber of Commerce, are
constantly seeking presenters who can provide timely and content
driven talks that benefit their members.
you apply one of the three recommendations to your marketing mix
you will gain benefit. When you apply all three the results can be
About The Author
how to market online with little or no money. Access FREE eBook
Street Smarts eMarketing Tips Guaranteed to Jump Start Your
Internet Presence to Put You Miles Ahead of the Competition www.streetsmartsmarketing.com/free-ebook.htm
written by Kathleen Gage, an award winning entrepreneur, keynote
speaker and author, specializing in low cost, high return
marketing strategies for small and home based businesses.