Note: Marketing is something that most business owners think they
understand, especially as it relates to their own business. Marketing after all, it is reasoned is basically telling
others about your business, and who better to do that that you,
yes and no. You know
certain aspects of your business far better than anyone else ever
will. But knowing about those aspects is only part of what it takes
to market your business. Kathleen
Gage gives a comprehensive list of what you must do to understand
the information you need to adequately market your company.
What You Must Know When
Marketing Your Business
Marketing is both an art and a
science. Anyone who says differently probably isnít doing very
well marketing his or her business. On the art side, intuition
definitely plays into the equation. On the science side, it is
about systems, strategies and plans. Outlined below are some areas
of consideration when you decide to market your business.
where your business is currently
where you want to be
who your market is and/or needs to be
what is important to your clients
and evaluate threats and opportunities. For example, lack of
experience in the marketplace, budget, competition, no clear
existing and potential appeal of your product or service to
current and future clients or customers
growth strategies and a competitive strategy
a plan of action
to focused action for results
and evaluate strengths an weaknesses in the areas that
determine success to achieve this outcome. If you are unable
to do this, get outside assistance.
DIRECTION WHERE DO YOU WANT TO BE?
do you want to be as an organization?
kind of image do you want to project?
are the benefits of doing business with you?
and function of your product or service
makes your business unique from other similar businesses?
does your business have in common with other organizations?
threat to success of organization?
you must know about the current market?
do people buy from you?
donít they buy from you?
by current staff about the market?
can you predict about the future? What to do about it?
attractive is your product or service to the consumer?
DO YOU GET THERE?
effective strategies for marketing and selling your
is your plan of action?
you committed to your success?
YOU MAY NEED TO CONSIDER HIRING A BUSINESS COACH
it is difficult to stay committed consider hiring a business
you just donít know what to do
you get sidetracked on your goals
you want more success
PEOPLE DO BUSINESS WITH YOU
income or revenue
quality of their personal or professional life - or both
is my market?
am I selling?
our company service what I sell?
do I keep ahead of the competition?
do I get my customers to remember me?
would they buy from me?
do we keep visible?
TO INCREASE BUSINESS
a great attitude
in the business
beliefs - do you believe you deserve to succeed?
or strategic partnering
articles for publications your target market reads
at association meetings
where your business comes from if you are diversified in your
marketing and advertising efforts
everyone into the sales and marketing attitude
employees give you ideas
promise, over deliver
back to the community
an expert the media calls on
the gatekeepers like gold
what makes you stand apart from the competition
to know the competition
for the sale when appropriate
them only what they need
About The Author
how to market online with little or no money. Access FREE eBook
Street Smarts eMarketing Tips Guaranteed to Jump Start Your
Internet Presence to Put You Miles Ahead of the Competition www.streetsmartsmarketing.com/free-ebook.htm
written by Kathleen Gage, an award winning entrepreneur, keynote
speaker and author, specializing in low cost, high return
marketing strategies for small and home based businesses.