Marketing Outsourcing Danger #7
Are your outsources
outsourcing your outsource?
So you've decided to outsource
some marketing. Do you know for sure who is doing it, where
they are, what rights they maintain, and what happens with your
information? Just because you do business with marketing
company A does not meant that companies B, C, and D won't have
their fingers in it.
Supposedly American companies are
actually nothing more than sales vehicles for work done in
Jamaica, Lebanon, India, Pakistan, or other countries where the
labor costs are small.
If you are involved with such a
relationship, do you really understand your rights? Who has
their hands on your data and what could they do with it? A
small medical services company recently found out that information
they are legally responsible for under Federal HIPAA regulations
was available to contractors in Beirut Lebanon who then sold it
elsewhere.
Perhaps of lesser significance
but still important is, what issues are involved in communication
over marketing issues? It can be difficult to get
resolution, answers, and your point across when you have to deal
with someone who deals with someone else in another country in a
different language, who deals with someone else, who does the
work.
And sometimes, it is your vendor,
not you who gets the increased dollar value for the
inconvenience. Understand who your marketing partners really
are.
