Marketing Outsourcing Danger #1
Is the Marketing company
scalable?
What if you need new larger
marketing services to cover more clients, or vendors, or
customers? What if you decide you want to expand your
geographic footprint and start marketing in a new area or even a
new medium?
It is entirely possible that you
could find yourself under contract with a marketing company that
can no longer handle your account. What happens when you
have a newsletter readership that goes from 1000 to 50,000 in a
few months? There's a huge danger in aligning yourself with
companies with "that small company approach", if that's
all they can do.
This of course must be balanced
with the idea that you must get the service that you need when you
are small. It's no secret that some marketing companies will
take you on as a client, almost as if they are doing you a
favor. Yet when you try to get a project done, other larger
clients come first. When you are trying to run a business,
dealing with vendors that just don't care is frustrating.
When searching for marketing
services, be sure to talk to a lot of companies and don't go for
the one that promises you the cheapest, the biggest, the most
techie service available. Remember, technology is sometimes
just another way to replace a thinking human that can answer your
question or give you information to make a decision.
