What you need to know about kiosks
by definition is a small stand-alone unit that performs a specific
function, generally without management intervention and are
generally intended to provide information to those that use it.
Kiosks are generally small, mobile, and are designed
to help the consumer find information and they can be
strategically placed anywhere you wish to have a presence but
cannot or do not wish to have a person staff the location.
can be as simple as an information center designed to hold
brochures or as complicated as a computer terminal designed to
collect and distribute information.
On one end, an ATM is an example of a sophisticated
interactive kiosk with high security.
At the other
end, an example would be a stand-alone rack of brochures on home
projects at Loweís. In
the middle would be a kiosk that has a computer and a touch screen
that allows users to dig through information by making menu
choices and they can be enabled to allow the consumer to enter
their personal information so that you can contact them directly.
have two general purposes. First, they are designed to deliver or collect information to
the consumer in the absence of a human.
While they obviously donít have the ability to interact
on the same level, they can sometimes provide information or
services to more than one individual at a time, and they are
terribly cost efficient in terms of delivering information.
are meant to go wherever they are needed and stay there as long as
you want them there. As
such, they are rugged attractive units that break down easily and
can generally be handled by one or two people.
can be used in numerous ways and itís all up to you to come up
with ideas to keep them in constant use. A kiosk that is kept in its container in the storage room
isnít benefiting its owner.
But if properly used, the ROI on a kiosk is very fast.
are often used as the second person at tradeshows and consumer
warriors know that much of your time can be spent waiting to talk
with someone. Yet
almost certainly, as soon as your partner goes on break or you
start talking with one person, several other people will show up
and you risk losing potential customer contacts.
A properly deployed kiosk can help attract people, hold
their attention long enough for you to get to get over to them,
and help them find information.
can be set up where there are no humans at all including at malls,
grocery stores, doctor offices, or anywhere else that your
potential clients may visit.
Placing a staff person in one of these locations can cost
you a small fortune, yet the properly placed kiosk can deliver the
same message without the human cost and once paid for, continues
to pay for itself time after time. In some situations, a kiosk can also be more attractive to
potential clients than a human because the consumer can obtain
information without feeling like they are risking a sales pitch.
Kiosks can be
made to do just about anything you want.
If all you want to do is distribute written information or
brochures, a simple kiosk will attractively display this
information in a way that consumers can easily find what they are
kiosks can be coupled with computers and touch screens to allow
the consumer to see videos, get a visual perspective of the kinds
of services that you offer, and enter their contact information to
have someone call them later.
Maintain your kiosk
While the kiosk
has incredible advantages, they do require that someone
periodically check on them to make sure that they are doing what
they are supposed to do. If
your kiosk runs out of brochures, it quickly becomes unattractive.
If your kiosk collects contact requests and you donít
pull them and act on them, it not only wonít do you any good, it
can hurt your reputation.
your kiosk looking good, clean, take care of blemishes, and make
sure everything is working properly.
Though maintenance costs are remarkably low, look at your
kiosk as the consumer would.
Keep it up, keep it functional and your kiosk will give you
years of life and create a lot of business for you.