Cross promotion advertising for small
businesses
Cross promoting two
complementary small businesses can be an incredible cost savings
and have distinct collaborative advantages as well.
Find complementary businesses by
discovering who shares customers with.
In the home care business, you can find a very wide range
of alliances. Just
don’t take on more than what you can handle.
Cross-promoting with 3-4 other businesses is pretty
reasonable. But if
you get too carried away, you won’t be doing your share in the
cross-promotion and people will grow tired of benefiting someone
who never benefits them back.
Cross-promotion
also has risks if the two businesses are not on relatively
equal ground or one decides to take advantage of the situation and
not cross promote back. Be
careful of your alliances and never tie yourself so tight that
breaking the alliance means losing your company.
What
businesses does your company share markets with? Can you
work together to share advertising costs and cross-promote each
other's services? These are questions that only you can
answer in your own community. However, the most important
question for you to answer is, would you make a good
cross-promotion partner? Are you in it to make the system
work?
