Using a business
As a communication tool, a business
plan is used to attract investment capital, secure loans,
convince workers to hire on, and assist in attracting strategic
business partners. The development of a comprehensive business
plan shows whether or not a business has the potential to make
A business plan requires a
realistic look at almost every phase of business and allows you to
show that you have worked out all the problems and decided on
potential alternatives before actually launching your business.
As a management tool, the
business plan helps you track, monitor and evaluate your progress.
The business plan is a living document that you will modify as you
gain knowledge and experience. By using your business plan to
establish timelines and milestones, you can gauge your progress
and compare your projections to actual accomplishments.
As a planning tool, the business
plan guides you through the various phases of your business. A
thoughtful plan will help identify roadblocks and obstacles so
that you can avoid them and establish alternatives. Many business
owners share their business plans with their employees to foster a
broader understanding of where the business is going.