Adobe Desktop Publishing Software - Adobe Photoshop, Adobe Pagemaker, Adobe Acrobat

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Marketing >> Marketing Principles >> Adobe Desktop Publishing

Adobe Desktop Publishing Software

 

Adobe Desktop Publishing software - Any time that you are choosing desktop publishing software, you will be faced with numerous choices, and without hesitation, you should choose those that will give you a first-rate presentation.  For this purpose, I recommend Adobe products.  You will pay a bit more, but the results are definitely worth it.

Aside from the quality of the output, using a single manufacturer like Adobe means that you will have the ability to integrate various components.  In other words, they understand each other, and this means not having to convert various files to common formats before they can be moved from one application to another.  If you use multiple manufacturers, you will have to save all your graphics files to non-Adobe formats such as .gif, .jpeg, .tif, or .bmp files and then import them to the other application.  

Adobe publishing software is known to generally set the standard, and most other software manufacturers try to but generally fail to reproduce both the product and interfaces that Adobe has initiated.

Adobe Photoshop

Photoshop is the premier graphics application, used by millions of graphics professionals all over the world.  You can get it for your PC or your Mac, and you will find that while it's not WordArt, the interface is very easy to use, and you can be as basic or complex as you want.  Regardless of your level of sophistication with graphics applications, Adobe Photoshop will give you quality results.  And then when you do want to get fancier, you already have the product that will get you there.  If you buy something cheaper, you will end up purchasing and having to learn a second application.

Adobe Pagemaker

In the tradition of Adobe, the interfaces are fairly traditional and user friendly.  Adobe Pagemaker is the tool that you will use to actually make your document.  For the sake of the Pagemaker newbie, Adobe includes multiple templates that you are welcome to simply place your images and words in, and get the job done easy and fast.

Adobe Acrobat

If you've owned a computer for more than a week, you've probably run into PDF files that are read with a standard free product that is included with most computers that are purchased now called Adobe Acrobat Reader.  Adobe Acrobat Reader is different than Adobe Acrobat in that you can only read a PDF file, you cannot create one or modify one.  And Adobe Acrobat is anything but free.

With Adobe Acrobat, you can create a PDF file out of just about anything that you have on your computer including Pagemaker files, MS Word and PowerPoint files, and anything that you see through your browser.  And it's easy!  Once installed, you simply choose File>>Print>> and then choose Acrobat Distiller from your drop down box of available printers.  You can either choose the default settings, or hit the properties key and just like with your printer, choose other settings.  Acrobat does the rest and you merely tell it where to save the file.

The very best thing about the ability to create your own PDF files is that they are universally useable on any computer.  You can email them, print them, or even save them to CD and take them down to your local Kinko's and have them printed there.  

All in all, these Adobe products are the best that you can buy and they won't break the bank.  But choose to buy them online and not from Adobe themselves.  You will pay a lot less.  Just be careful of the place where you do buy them that it is a reputable outfit and not someone selling pirated software that they've burned for you.  

Typical software pricing (boxed software - not downloaded):

Adobe Product From Adobe Found Elsewhere
Photoshop 8.0 CS $649.00 USD $347.00 USD
Pagemaker 7.0 $499.00 USD $220.00 USD
Acrobat 7.0 (STD) $299.00 USD $190.00 USD

Marketing >> Marketing Principles >> Adobe Desktop Publishing

 

   

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