Canadian Pharmacies Online
For
Top Canadian Online
Pharmacies, seniors provide 54% of traffic; Sixteen of the 50 Most Popular
Pharmacy Sites Are Canadian and Mexican Based
NEW YORK--(BUSINESS WIRE)--Sept. 20,
2004-- Among the top 25 pharmacy sites with the highest percentage of
users age 55 and older, 12 are foreign based, usually Canadian
Pharmacies and Mexican Pharmacies
U.S. seniors are
fighting an increasingly difficult battle in their quest for
affordable prescription drugs, and new Hitwise data indicate
their search is spreading to neighboring countries via the Web.
According to Hitwise, the
world's leading online competitive Intelligence service, the
foreign sites with the highest percentage of their U.S. visitors
stemming from this older demographic are Canadian based: Canada
Drugs (www.canadadrugs.com)
at 53 percent; Med Center Store (www.medcenterstore.com)
at 44 percent; and Doctor Solve (www.doctorsolve.com)
at 42 percent. (Data period: week ending Sept. 11, 2004)
"The latest online data
bolster reports about the growing demand among seniors for lower
drug prices," said Bill Tancer, vice president of research,
Hitwise. "We've been hearing about seniors obtaining
prescriptions via foreign mail-order, as well actually traveling
thousands of miles to Canada or Mexico to purchase them. While
there is growing controversy around this trend, the latest
Hitwise data show that the Internet is increasingly augmenting
these more conventional methods."
While seniors are heavily
driven to foreign sites, at 37 percent they also are the
dominant demographic to visit the entire pharmacy category. The
55+ age bracket is more than twice as likely as all others to
visit pharmacy sites. This helps explain why sixteen of the 50
most popular pharmacy sites among all U.S. Internet users are
foreign based. Five of those sixteen include: Canada Pharmacy (www.canadapharmacy.com);
Mexican Pharmacies Online (www.pmeds.com);
MyRxForLess (www.myrxforless.com);
Canada Drugs (www.canadadrugs.com);
and RxNorth (www.rxnorth.com).
Top 25 Pharmacy Sites For
Seniors
Pharmacy Sites - Ranked By Highest % of Visitors Age 55+
Data Period: Week Ending Sept. 11, 2004
