Why Target Seniors?
(US Census data)
- Nearly 28% of
all seniors are Internet enabled. Of Seniors who are in
the top 30% income bracket, nearly 80% are Internet enabled.
- Seniors (50+) are the fastest
growing market today, now comprising 37% of the U.S. adult
population and rising to 45% by 2015.
control over 70% of all disposable income with $1.6 trillion
in spending power with more than $1 trillion of that spend on
goods and services.
- Seniors spend over $7 billion
- Seniors have a
cumulative household value of $19 trillion.
- Seniors purchase more than 40%
of all new cars and over 80% of the luxury new cars.
account for more than 80% of leisure travel.
- Seniors purchase 74% of all
- Seniors spend
more time online than teenagers. In less than our first two
months online, SeniorMag was attracting an astounding number
of viewers and the numbers continue to grow.
Marketing to Seniors
Marketing to Seniors??? Somewhere... someone...
decided that unless you were selling creams, ointments, medigap
insurance, or burial insurance, there was no point in targeting
the senior market.
After all (so the theory goes),
all seniors live exclusively on their monthly Social Security
check and they have no purchasing power whatsoever.
As for being tech-savvy, seniors don't own computers much less
know how to navigate the Internet. Wrong... on
Companies that don't give a
second thought to the senior market are already handing over
significant business to those that do.
What makes seniors tick? Who are they,
what do they buy and why do they buy it?
Seniors Marketing Info
(.pdf file size 267K)
The Reality - Marketing to
seniors makes good business sense
If your business offers products or services that are of
interest to seniors, at least 70% of your customers should be over
50 years old. If not, you are losing some of the best paying
and loyal customers there are.
The best way to develop any new market is to pick that
market that your competitor is least likely to
defend and build yourself around it. Since
senior markets are often ignored by your
competition, it is a perfect market to attack and
build yourself as the senior-friendly company.
Seniors control 70% of the
disposable income in the United States. It's simple math.
One-third of the nation controls two-thirds of the spending
capital. Put more simply...
Seniors Buy More!
America has yet to fully recognize the financial clout and
potential contribution of this market.
For all the talk about the Internet being a level
playing field for small business, it
was, then it wasn't, then it was, and then it wasn't
again. Why is it that your site can't get
Comparing the needs and wants of
seniors to any younger group will show that there is about 90%
correlation. Seniors usually need and want the same things,
just in different quantities and with different priorities.
The most important difference is the message and the venue.
Seniors purchase 25% of all toys.
If that surprises you, then the
senior market for your product/service may also be a shock.
Go where your customers are and you will have more
business than the guy that waits to be found.
Getting there is easier than
SeniorMag is where seniors and
adult caregivers of seniors are
gathering, by the thousands... daily! Having gone live in
February of 2002, SeniorMag has developed a following that dwarfs
sites that have been around for years. Currently, SeniorMag
has averages 4800 unique viewers every day. The average viewer reads
7.47 pages per visit and sticks around for over 12 minutes.
That's more page views and longer online than the vast majority of
By partnering with SeniorMag, you
can tap into the senior market in a way that isn't available
If you would like to know more, email us at
and one of our representatives will be in contact with you.
Be careful when you talk to online companies about
their viewership. Most count "hits",
not "viewers", and nobody talks about
"page-views". At SeniorMag, we use
the numbers that count.
If you want to market to
go to where the seniors are, SeniorMag.
SeniorMag leads are:
- Highly targeted
- Interested in what you have to
- Looking for goods
- And they have the money to
Seniors may need special consideration in what they
Seniors need many of the same services
and products that everyone else does. They are however, smarter and do their research
better than most other potential clients.
They are more careful
about who they do business with, and they want to know more about
doing business with you.
If you give them the information that they
are looking for and offer them more information than they expect
and much more than your competition, you are at least going to get
for customer loyalty not mere satisfaction.
Give your customer's what they expect, then give
them what they want, and then surprise them with
just a little more.
If you don't offer special senior discounts,
consider whether you should and whether it will
bring you additional business that would have
otherwise gone to your competition. Senior
discounts aren't always possible or reasonable, but
in many cases, they are.
Seniors are savvy shoppers. They understand
the value of money not spent. If you offer
deals to seniors, let them know and they will be all
over your business. Don't hide great
Seniors are a more varied group
than any other age group of people. This niche covers all
races, socio-economic channels, political and religious persuasions,
and of course genders.
There is much that needs
to be taken into consideration in developing your message to
seniors. SeniorMag knows.
SeniorMag staff have been marketing
to seniors for decades and we've learned a bit in the process. We've cut our teeth on this market,
understand the market, and are unusually adept at reaching this
market with the right message.
SeniorMag has several very well
priced and effective options depending upon your needs and your
budget. One of our staff will be happy to go through each one
of our options.