Return on Investment (ROI)
Those magic three letters are (or
should be) the determining factor for every business decision
made. ROI can be measured in many ways including a return on
investment to the community, to morale, in public values,
etc. However, it is most often measured financially.
Without such attention to the financial ROI, few businesses will
stay around long.
Varying factors are touted as the
necessary ingredients in determining ROI, but all fall around the
following principles and why advertising on SeniorMag is such an
obviously good risk:
Risk of Loss - Will the
organization be hurt if there isn't an adequate return? At
$199, we've chosen to make this opportunity available to even the
smallest businesses. Even the greatest skeptical CFO won't
have nightmares over this investment.
Acceptable Return - How
many new clients would have to be acquired in order to make the
investment pay off? Is that number achievable or even
This is the astounding
reality. If you fill one vacancy for one month as a result
of your listing, that revenue would pay for more than 10 years of
listing. With the first month's revenue from just one
client, you are significant money ahead of the investment.
That's astounding value!